Lead Product designer
Twitter | 2020-2022
Lead product designer and AEM author for current marketing web design system, working with various teams on projects from start to finish.
• Demonstrates leadership and independence with limited management
• Works seamlessly from Figma to front end, ensuring design thinking fits in our technical framework and the final product is polished
• Go-to consultant on basic accessibility best practices, user experience, clear documentation process for engineers and complex design system and software training
• Advocate for component driven design foundations with focus on functional requirements, scalable designs and creative technical solutions
• Able to simplify and explain complex ideas and technology to various teams and stakeholders
• Positive, can-do attitude that thrives on the expertise of others, often building new bridges for the sake of getting things done and having fun
freelAnce aEm author & content migrator
Columbia Sportswear | 2020
Aid in the mobile first digital re-platform of Columbia.com.
• Content migration
• Page building in AEM (Adobe Experience Manager)
• Product enhancements
• Complex component configuration
• User experience design
• Technical software troubleshooting
Senior UX & Digital Designer
DemandPDX - Salesforce Agency | 2017 - 2020
Delivering fresh perspective and insightful design solutions that support your multidisciplinary business needs. By focusing on user experience, we are able to simplify complex issues by creating ADA compliant products, branded design systems, scalable component libraries and integrated content/social strategies.
• UX design
• Wireframes & prototyping
• Design & systems thinking
• Mobile first strategy
• Collaborate with business & engineering teams
• Improve creative processes at an organizational level
WHAT MAKES ME DIFFERENT
• I care about which ideas are best, not which ideas are mine
• 90% of design isn't design
• Diverse, artistic history
• Fiercely passionate, animated and naturally social
• Highly reliable, adaptable and self-driven
Senior Ecommerce Interactive Designer
Columbia Sportswear | 2013 - 2016
Digital designer for the Columbia Sportswear family, focusing primarily on Columbia and SOREL. Takes the lead on important projects that truly push the boundaries of design, technology and strategy to achieve maximum success. Goes above and beyond by proactively creating more efficient workflows, assisting other departments with side projects and providing art direction for photoshoots.
• Seasonal web campaigns
• Homepage and site page templates
• Rigorous email marketing creative
• Responsive web design
• Digitize brand initiatives
• Content, digital and social marketing strategy
senior interactive designer
Fahlgren Mortine - Advertising Agency | 2011 - 13
Worked as one of the lead designers of a small, yet powerful digital team to tackle complex web problems for a variety of clients and industries in a fast paced agency environment. My goal was to create visual excitement, smart user experiences & concise messaging through design. Collaborated with user experience specialists, developers, copywriters, clients and other creative professionals to execute impactful designs and marketing solutions.
• Web design & branding from the ground up
• Digital marketing campaigns
• Interactive applications
• Creative concepting for ad campaigns in social media, digital and traditional advertising
• Digitize brand initiatives
Freelance designer
Resource Ammirati/IBM Interactive Experience | Portfolio Creative | 2009 - 2014
Freelance designer for local advertising agencies, corporate retail & independent organizations. Completed a number of projects for multiple clients on a highly professional level from concept to creation. Created original design solutions to satisfy the needs of the client on tight deadlines.
• Site redesigns & interactive experiences
• Digital marketing
• Print materials
• Branding & identity
• Digital production
Web & Interactive Designer
Tween Brands | 2008-09 | 2010 - 11
Successfully worked with a team of individuals to build and evolve the digital retail environment of www.shopjustice.com. Created edgy, fashion forward designs across all digital platforms. Worked closely with creative leaders, writers, operational managers, marketing analysts and merchandisers to create designs that supported their business.
• Web designs for seasonal & product campaigns
• Email designs & digital marketing
• Interactive experiences
Web & Interactive Designer
Eretailing & Associates | 2008-09
Completed a variety of web related tasks for two startup online businesses (Customized Girl, Bridal Party Tees). These sites allow the user to customize a variety of apparel.
• Image editing & compositing
• Animated web banners
• Vector illustrations
• Weekly brand refresh to site assets